Tirana, October 28 – Tourism, Culture and Sports Minister Blendi Gonxhja said Albania is entering a new stage of transformation in tourism. He spoke at the Future Hospitality Summit in Dubai, where Albania took part among 50 countries.

Gonxhja described Albania’s coastline as one of the country’s strongest assets. He said the focus is not only on construction but on creating authentic experiences that reflect national identity.

He noted that tourism is moving from a short summer season to a twelve-month destination. The aim, he said, is to generate value during all months of the year and ensure stability for the sector.

According to the minister, a strong investment structure is taking shape. He mentioned the Vlora International Airport, set to open in 2026, which will improve access and strengthen coastal connections.

Gonxhja said the 6% VAT on accommodation remains active, encouraging new and long-term investments. He added that several international hotel chains, including Hilton, Marriott, Melia, and Hyatt, are already present in Albania.

He also said the Riviera is becoming part of the regional Blue Corridor project. The focus remains on protecting heritage, promoting modern hospitality, and keeping balance between community interests and investors’ goals.

Gonxhja underlined that Albania offers rare advantages in the Mediterranean. He said the country provides strong growth, political stability, and a strategic location between the Balkans and the Mediterranean. These, he said, make Albania an attractive destination for investors in the region.

/a.p./