Shkodër, European City of Sport 2025: A Boost for Economic and Tourism Development

Shkodër’s designation as the “European City of Sport 2025” opens up significant opportunities for transforming the city into a major center for both sports and tourism.

A wide range of sports activities across various disciplines are scheduled for 2025.

“These activities will involve schools, teams, and both national and international championships, including international beach volleyball on Velipoja Beach, a wrestling championship, and the national marathon,” says Rudin Beka, Deputy Mayor of Shkodra.

Support in the form of grants and funding from the European Union is expected to drive further development of the city’s sports infrastructure.

“Our main focus within schools will be on improving sports facilities, which will not only impact the ‘Year of Sport’ but also promote a healthier, more active lifestyle for young people, steering them away from sedentary habits,” explains Mr. Beka.

Being named “European City of Sport 2025” also brings important economic and tourism advantages to Shkodra.

“Sporting events generate two to three times the revenue of other types of events. This shows that we have significant potential for organizing national and international events,” adds Deputy Mayor Beka.

In December 2024, Shkodra was officially named “European City of Sport for 2025” by ACES Europe.

Mayor Benet Beci announced the news from the European Parliament in Brussels, highlighting that this recognition will bring substantial benefits to the city.

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