The international program “Best Tourism Villages” by the World Tourism Organization honors villages that preserve their identity, heritage, and nature while developing tourism in a sustainable way.

Albania is actively participating in this initiative. It has nominated six villages that reflect the country’s rural beauty and traditions. One of these is Zogaj, located in the Shkodra region. The remaining five villages will be announced in the coming weeks.

At the same time, Tourism and Environment Minister Mirela Kumbaro shared the news on social media. She said that Zogaj, the village of fishermen and artisans, with its natural and cultural treasures and rare hospitality, is on the list of six villages representing Albania in the “Best Tourism Villages” application.

This global initiative promotes villages that support sustainable tourism. Moreover, it encourages the preservation of traditions, culture, and natural resources.

Zogaj stands out for many reasons. It lies just 3 to 4 kilometers beyond Shiroka and is known for fishing, medicinal plants, and its alpine climate. Geographically, it borders Lake Shkodra to the north, Mount Tarabosh to the south, the Buna River to the east, and the border with Montenegro to the west.

Zogaj has long been a fishing village. Together with Shiroka, it forms one of the most scenic areas in Northern Albania.

In addition, the area is known for its traditional carpets. Local women continue to practice this craft with dedication. Over the years, their woven works have become popular with tourists.

These six villages highlight the richness and diversity of rural Albania. They represent everything from rugged mountain peaks to fertile plains, from ancient stones to the colors of daily life.

Currently, Albania is competing with 270 villages from 65 countries for the title of “Best Tourism Villages.”

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