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French Magazine Escapade Names Albania the New Star of Sustainable Tourism

The prestigious French travel magazine Escapade has featured Albania in a special article.Minister of Tourism and Environment Mirela Kumbaro shared the article today. She said Escapade presents Albania as a new destination on the map of sustainable tourism.The magazine praises Albania for its unspoiled nature, authentic culture, and warm hospitality.Kumbaro called Albania “the new star of sustainable tourism.” She noted growing interest, especially from French travelers.

“More French visitors are choosing Albania,” she said. “They are among the fastest-growing tourist groups.”In the first six months of 2025, Albania welcomed 107,000 visitors from France. That marks a 44% increase compared to last year.Tourism numbers rose sharply in June. Both Albanian citizens and foreign visitors increased their travel.According to official data, 2,062,775 people entered Albania in June 2025. This is a 7.6% rise from June 2024.The rise comes from both foreign tourists and returning Albanians.

Many came for summer holidays or family visits.Albanian arrivals reached 733,571. That is 8.5% more than the same month last year.Foreign arrivals totaled 1,329,204. This reflects a 7.1% increase.Albania is becoming a popular destination in the region.INSTAT data shows 94% of foreign visitors come from Europe. Southern Europe leads with 70% of entries. Western and Central/Eastern Europe follow with 11% each.

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