RTL has commenced a new travel series that introduces lesser-known but breathtaking vacation destinations across Europe. In its latest feature, RTL highlights Albania — a country rapidly transforming from a well-kept secret into one of Europe’s most enticing travel hotspots. From the rugged beauty of the Albanian Alps to the turquoise waters of the Ionian Riviera, and the rich cultural heritage found in cities like Berat and Gjirokastër, Albania is presented as a diverse, authentic, and unforgettable destination.

Twice a week, we present vacation destinations that aren’t yet on everyone’s radar — but are absolutely worth a visit.

This time, we’re heading to a country that is currently transforming from an insider tip into one of the hottest spots on Europe’s travel map: Albania.

Untouched Nature in the North

Albania offers incredible diversity in a small area — and above all, nature that remains far removed from mass tourism. In the north, near the borders with Kosovo and Montenegro, you’ll find the so-called “Accursed Mountains,” the Albanian Alps.
The Valbona and Theth regions offer beautiful hiking trails through spectacular mountain landscapes that feel barely touched. Small villages with stone houses, crystal-clear rivers, and stunning views make this area a paradise for outdoor lovers and travelers seeking peace.

Even more natural beauty awaits in the Vjosa National Park, which has been classified since 2023 as Europe’s first “Wild River National Park.” The Vjosa is considered the last major undammed river on the continent, and the surrounding region is home to over 1,100 species of plants and animals, including lynxes, otters, and rare birds. The area is strictly protected, while at the same time, gentle tourism is being promoted.

The Riviera – Beaches Like the Maldives

At the same time, Tirana openly and consciously deals with its past. The Bunk’Art 1 and Bunk’Art 2 museums, located in underground bunkers from the dictatorship era, tell the story of communism in a visually striking way.

For those who prefer the sea over mountains, Albania also won’t disappoint. The Albanian Riviera along the Ionian coast is one of the most beautiful — yet still relatively undeveloped — regions in the Mediterranean. The beaches of Ksamil, Dhërmi, or Himarë offer soft sand, turquoise waters, and a relaxed atmosphere — without the crowds of large resorts.

Since summer 2024, this coastline has become even more accessible: thanks to the new Llogara Tunnel, an infrastructure project that significantly improved the connection between mountains and sea. Travel time over the previously dangerous mountain pass was reduced from 30 minutes to just 7 — a real game-changer for regional tourism.

Urban Life and Memory

The capital, Tirana, is a blend of color, history, and dynamic urban energy. The city center bursts with creative spirit — cafés with live music, street art, innovative restaurants, and a young population that brings life to the streets.

Cultural Gems and Historic Cities

Beyond nature and city life, Albania also boasts rich cultural heritage. In the northwest lies Shkodra, one of the oldest settlements in the region, located near the largest lake in the Balkans. Rozafa Castle towers above the city and offers stunning views of water, mountains, and river landscapes.

Further south, you’ll find two historical cities listed as UNESCO World Heritage Sites: Berat, known as the “city of a thousand windows,” and Gjirokastër, with its Ottoman architecture and stone houses. Both places are authentic, vibrant, and offer insights into the country’s traditions and identity.

Practical Information

Although Albania is not yet part of the European Union, you can pay conveniently with euros in many restaurants and shops. The country has its own currency, the Lek, but tourists don’t necessarily need to exchange money. The cost of living is significantly lower than in neighboring countries, making a holiday in Albania an affordable alternative.

Albania is one of those countries that feels like a discovery of your own. With breathtaking landscapes, friendly people, a rich cultural heritage, and a Riviera that rivals better-known beach destinations, Albania offers a lot — without feeling overcrowded. Whether hiking in the mountains, relaxing by the sea, or exploring charming towns, Albania is close — yet feels like another world.