Albania’s appeal now extends beyond its coastline and natural beauty. Traditions, culture, and rural life are attracting more foreign visitors eager to experience the country up close.

In Fishta, the well-known agritourism complex Mrizi i Zanave has introduced an original idea to promote local traditions. It involves tourists directly in the preparation of winter food preserves.

A recently published video shows French tourists working alongside the staff to prepare sun-dried tomatoes.

Prime Minister Edi Rama shared the footage, calling the initiative remarkable. “At Mrizi i Zanave, tourists prepare the winter preserves,” he wrote.

Located just 10 km from Lezhë, in the heart of Zadrima, Mrizi i Zanave takes its name from the mythical mountain fairies. It is also the birthplace of renowned poet Gjergj Fishta.

Built by a local family returning from years of emigration in Italy, the complex promotes the region’s products. Every year, it attracts thousands of visitors from Albania and abroad. They enjoy dishes prepared with fresh local produce and get the chance to experience village life firsthand.

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