The banks of the Vjosa River, the heart of the National Park, filled with visitors from around the world this summer.

Nature lovers, adventurers in canoes, and tourists seeking peace all enjoyed the river’s rare and untouched beauty. Prime Minister Edi Rama shared images of tourists enjoying the Vjosa’s natural surroundings.

“With a beach on the Vjosa,” Rama wrote.

Flowing freely through canyons, dense forests, and green fields, the Vjosa has been called Europe’s last wild river. This makes it a magnet for tourists seeking authenticity, biodiversity, and sustainable outdoor activities.

Authorities hoped that promoting and protecting Vjosa as a National Park would turn Albania into a model ecotourism destination in the Balkans and beyond.

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