The Gjirokastër Craft Fair has become a cherished tradition in the stone city.

For three consecutive days, dozens of artisans from across Albania showcased their work, reviving the medieval market atmosphere as a hub of craftsmanship, production, and trade.

Exhibits featured authentic century-old techniques, some recognized as endangered intangible heritage. Stalls along the cobblestone streets displayed handlooms, stone and wood crafts, traditional musical instruments, and winter preserves like jams, pickles, and sweets made by local families.

The fair attracted a significant rise in visitors. Tour operators reported over 70% accommodation bookings in the city during early September.

Evenings in Gjirokastër came alive with polyphonic singing, traditional costumes, folk music, modern singers, and DJs, creating a vibrant scene for hundreds of young people.

Gjirokastër is shaping a clearer tourist profile, blending heritage and craftsmanship into its core tourism offer.

From traditional products and polyphonic music to ancient crafts, the city is building its identity as a cultural destination where tourism directly supports the preservation and promotion of tradition.

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