Even as September nears its end, Borsh remains busy. Tourists continue to flock to its beaches as if it were peak season. Moreover, Borsh stretches for 7 kilometers, from Qeparoi in the north to Lukova in the south. Its crystal-clear waters welcome visitors until mid-October. In addition, the area offers historical sites, hiking trails, and adventure activities.

“Tourists start arriving in late April and stay until mid-October. During this period, foreign visitors dominate,” said Artani, a local hotelier.

He added that prices in September and early October range from €30 to €150 per night. By contrast, in July and August, they can reach €250. “For me, September and May feel like July and June but cheaper. Tourism here has grown a lot. I returned from Athens 10 years ago to invest in family land. Today, I have eight rooms,” he said.

Occupancy rates vary throughout the year: 40–50% in April, 60–70% in May, 80–90% in June, and 100% in July–August. For example, early September was strong at 80–90%. Later, it drops to 50–60%, Artani added.

Borsh offers more than beaches. For instance, hiking trails lead to Pliri Peak and Pipani Park. Sopot Castle also attracts visitors. Indeed, the views are magical, Artani said.

Tourist profiles have changed over time. “Borsh is more family-oriented than Dhërmi or Palasa. Italians were dominant before. However, now we see more Germans, Belgians, Poles, Finns, Swedes, Indians, French, and Spaniards. Italians and Brits visit less,” he noted.

A family from India, Chandan and Anad with their daughter, praised the area. “We live in Germany. September there is not as nice. Meanwhile, here, the sea is clean and the beach is quiet. Furthermore, the locals are friendly and the food is excellent,” they said.

Mario, a local resident for 12 years, said the season is longer now. “We start in April and finish in October. Ten years ago, we opened in June and closed in early September. Nowadays, most visitors are foreigners; Albanians come on weekends,” he said.

Belgian and German tourists confirmed Albania is ideal for late-season beach trips. A French couple explored the coast by kayak. Overall, this area is full of hidden beaches and amazing landscapes, they said.

Borsh also offers history and culture. Sopot Castle, built on ancient Meandria, dates back centuries. Once a defensive fortress, it is linked to Ali Pasha Tepelena. Visitors can still see surrounding walls, house ruins, and an Ottoman-era mosque. Moreover, the castle offers stunning views of the Ionian Sea and Corfu.

In conclusion, Borsh combines beach, mountain, adventure, and culinary tourism. Olive groves, quiet beaches, and authentic local life make it a jewel of the Albanian Riviera. New York Times listed Borsh among the 52 most beautiful destinations in the world.

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