Albania and Italy boosted their tourism cooperation. Zana Çela, Director General of the National Tourism Agency, met Italian Ambassador Marco Alberti in Tirana.

Letizia Fischione, Deputy Director of the Italian Agency for Development and Cooperation (AICS), and Michele Picariello Signori, Director of the Italian Trade Agency (ICE), joined the meeting.

They discussed partnerships and the National Tourism Strategy 2030. Çela promoted Albanian destinations to the Italian market. She announced the International Academy of Tourism and Hospitality, a joint initiative with UNWTO.

Çela outlined the government’s plan to develop elite and sustainable tourism by 2030. The plan includes improving infrastructure, reducing seasonality, and protecting cultural and natural heritage.

Ambassador Alberti praised Albania as an attractive destination for Italian tourists. He highlighted coastal, mountain, rural, agro, and adventure tourism. He stressed that returning Italian visitors show growing trust in Albania.

From January to September 2025, over 1 million Italian tourists visited Albania. Italy remains one of Albania’s top tourism markets.

The meeting ended with a group photo at the “Red Chair” in the Italian Embassy. The photo symbolized awareness against violence toward women.

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