Albania is showcasing its tourism offer at the “Wine Vision” Fair in Belgrade. The country is part of a joint stand with Serbia and North Macedonia. Together, they highlight natural destinations, cultural heritage treasures, and artisan craftsmanship.

Meanwhile, the three countries exchanged artisanal experiences during the working tables. They stressed the importance of preserving traditions and intangible heritage.

At the same time, the National Ensemble of Folk Songs and Dances brought strong energy to the event. Their performance added rhythm and made Albania’s presentation even more distinctive.

Moreover, the National Tourism Agency emphasized the value of the fair. In a social media post, the agency stated that the event offers a good opportunity to promote Albanian wineries and expand regional cooperation toward international markets.

During the fair, the General Director of the National Tourism Agency, Zana Çela, met with Marija Labović, Director of the National Tourism Organization of Serbia, and Serbia’s Deputy Minister of Tourism, Višnja Rakić. Under the cooperation protocol, they focused on promoting joint tourism packages, especially for distant markets such as China and the United States. They also discussed organizing future events.

Furthermore, many media outlets showed strong interest in Albania’s tourism growth over the last two years.

Finally, in the third edition of “Wine Vision,” held in Belgrade with participants from 38 countries, Albania is represented by seven wineries.

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