Shkodër tourism rose 30% in 2025, municipality targeted higher growth in 2026

TIRANA, December 15 – The tourist season in the Municipality of Shkodër ended with an increase of about 30% compared to the previous year. The director of Tourism at the Municipality of Shkodër, Renato Lumçi, reported the figure.
According to him, the municipality aimed to preserve the positive trend. He added that local authorities sought even higher growth in 2026 to meet rising tourism demand.
Lumçi said the summer peak marked a 30% increase year-on-year. He stated that the municipality prepared to organize more activities. He also noted closer cooperation with tourism operators.
Meanwhile, he said the city of Shkodër and Rozafa Castle remained among the most visited destinations. In addition, he ranked the tourist village of Theth at the top of the list.
He described Theth as a key attraction. He said winter snowfall increased its appeal for domestic visitors.
At the same time, Lumçi said tourism activity increasingly extended throughout the year. He noted that the sector turned into a more sustainable economic activity.
As a result, tourism growth positively affected bars, restaurants, hotels, travel agencies, transport, and other service units. He said these sectors benefited directly from higher visitor numbers.
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