TIRANA, December 31 – The Tourism Events of Albania application records significant growth during 2025, according to the Albanian news agency (ATSH).

Over the course of the year, the platform expands both its content and its reach. As a result, it offers visitors a more complete digital guide while travelling across Albania.

In numerical terms, downloads rise sharply. National Tourism Agency Director Zana Çela tells the Albanian news agency (ATSH) that the application reaches 170,000 downloads in 2025. By comparison, downloads total 90,000 in 2024.

At the same time, the number of listed activities increases. While 2,144 events feature on the platform in 2024, the figure climbs to 3,331 in 2025.

Within this growth, agrotourism activities take the leading position. Following closely are cultural festivals and music events. In parallel, visual arts, cultural heritage, and theatre maintain steady representation.

Beyond the application itself, the National Tourism Agency continues to promote Albania internationally. In this context, the country is presented as an authentic, safe, and welcoming destination.

According to Çela, promotion follows an integrated approach. On one hand, Albania participates in major international tourism fairs. On the other, digital promotion strengthens visibility and outreach.

Meanwhile, traditional marketing and digital tools operate side by side. New technologies support this strategy through dedicated digital platforms.

From this perspective, the Tourism Events of Albania application functions as an innovative solution. It places digital technology at the center of tourism promotion.

In practical terms, the platform serves as a personal travel assistant. It provides information on cultural, artistic, and sports activities. Additionally, it offers practical services for visitors.

Regarding international reach, downloads come from both domestic and foreign markets. These include Albania, Italy, the United States, the United Kingdom, France, Spain, Turkey, the Netherlands, and Kosova.

Overall, the Tourism Events of Albania application stands as the country’s only national digital tourism guide. It delivers fast, accurate, and tailored information for tourists.

Through the platform, visitors navigate destinations across Albania. In doing so, they explore historical monuments and cultural events. At the same time, they access essential services such as accommodation, dining, and contact information.

/a.p./