TIRANA, January 23 – Economy and Innovation Minister Delina Ibrahimaj spoke today at a press conference on the latest economic data. She said the government plans to approve the law on Made in Albania products in 2026.

The planned law aims to protect products manufactured in Albania. At the same time, the initiative seeks to encourage exports.

Meanwhile, the draft legislation focuses on promoting domestic products inside and outside the country. The framework also targets the development and protection of the Made in Albania brand.

In addition, simplification and digitalization form a second policy pillar. Trade-related business costs often stem from procedures and non-tariff barriers.

As a result, the digitalization of customs and state agencies at border points remains essential. This process targets the reduction of administrative obstacles.

Earlier, cooperation with the World Bank shaped a major reform project. The initiative aims to reduce operating time at customs through the National Single Window.

The system will increase efficiency at border points. It will also reduce tariff and non-tariff barriers. In addition, it will create more predictable rules for operators.

Later, the project expanded to include faster customs transit. This component seeks to facilitate cross-border trade.

Looking ahead, the second phase of the project will begin in 2025. This phase will also focus on modernizing and digitalizing quality infrastructure.

Finally, harmonization with European Union standards remains a core objective. The government plans to ensure Albanian businesses understand and apply these standards.

As part of this effort, authorities will approve a support program this year. The program will prepare businesses for the European single market.

The initiative aims to increase the competitiveness of Albanian products. It will also improve access to European Union funds and grants. Sustainable export growth remains the final objective.

/a.p./