European tourists led foreign arrivals to Albania in December 2025, according to data published by INSTAT. Statistics show that 97% of foreign entries to Albania in December came from Europe.

Of these visitors, 85% came from Southern Europe. Western Europe followed with 6%, while Northern Europe accounted for 4%. The figures show a clear dominance of Southern Europe in tourist flows to Albania.

INSTAT reported that 97% of foreign visitors entered Albania for personal reasons. This marked a 6.6% increase compared to December 2024. Entries for business and professional purposes rose by 13%, reflecting growing interest in economic activity and professional cooperation.

INSTAT data highlight continued growth in international tourism flows. Albania is strengthening its position as a preferred destination for both personal and business travel. This trend links to stronger destination promotion, improved services, and new opportunities for year-round tourism development.

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