Albania is leading the Balkans as a preferred destination for international travelers, according to El Pais.

First, the article notes that countries like Albania, Montenegro, North Macedonia, Kosovo, and Bulgaria are gaining popularity. Tourists seek cheaper, less crowded alternatives to classic European destinations.

Next, tourism numbers remain high. Over 1.1 billion travelers visited the Balkans from January to September 2025, a 5% increase over 2024 and 3% higher than 2019, before the pandemic.

Rising travel costs and global uncertainty drive tourists toward affordable, less crowded spots. Reports by Skyscanner show 34% actively avoid crowded areas, and 31% choose popular sites but outside peak season.

Short trips and weekend getaways also favor lesser-known destinations. eDreams notes that tourists increasingly seek accessible, quieter European spots.

Albania attracts attention for both culture and scenery. In 2025, it welcomed 12 million visitors, nearly five times its population.

Tirana, the capital, draws tourists with Skanderbeg Square, Et’hem Bey Mosque, the National Museum, and the National Library. Bunk’Art 2, a former nuclear bunker turned museum, offers a unique historical experience.

Historic cities like Berat and Gjirokastra, and archaeological treasures such as Butrint Park with its Roman theater and thermal baths, add to the appeal.

Nature lovers explore Thethi and Valbona in the Albanian Alps. Meanwhile, the Albanian Riviera along the Ionian Sea remains a major attraction.

The Riviera stretches from Vlora to Saranda with crystal-clear waters, scenic beauty, and reasonable prices. Highlights include Ksamil, Dafina Bay, and the Blue Eye spring with its stunning turquoise waters.

Overall, Albania combines culture, history, and natural beauty, making it a top Balkan destination for international travelers.

https://elpais.com/extra/fitur/2026-01-23/hacia-los-balcanes-mas-inexplorados.html

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