Tourism remains main economic driver in Gjirokastër, experts: High prices reduce local revenue

TIRANA, February 3 – In 2025, tourism continued to be one of Albania’s main economic sectors. It contributed significantly not only nationally but also in specific regions. Gjirokastër county benefited greatly from tourism’s economic impact.
However, experts noted that high business prices negatively affected the tourism sector. This trend reduced tourism revenue, which directly influenced the local economy.
Professor Antoneta Polo, an economics lecturer, said that high prices in Gjirokastër have caused lower tourism revenue to impact the city’s overall income.
Experts highlighted that developing year-round tourism could provide a sustainable solution for increasing revenue in the county. This is particularly important because many residents work directly or indirectly in tourism, making the sector crucial for the local economy.
Professor Polo added that achieving year-round tourism would automatically raise revenue for the city, the county, and the wider region.
Authorities and local businesses are working to support tourism throughout the year. They aim to increase community income and strengthen Gjirokastër’s position as a well-known tourist destination.
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