The Albanian Riviera remains a top travel alternative, writes Samanta Brown for MSN Travel.

She invites readers to imagine crystal-clear waters that rival the Greek islands, dramatic mountains that dive into the sea, and prices that do not strain the budget. The Albanian Riviera stretches along about 80 miles of Ionian coastline, yet it remains less crowded than its overpopulated neighbors.

Albania welcomed more than 12 million foreign visitors in 2025. The country recorded an extraordinary 86% growth compared to pre-pandemic levels. Albania ranks first globally among major destinations, with an 80% increase over 2019 levels.

Despite this impressive growth, tourism remains manageable. Towns such as Himara and Dhërmi offer stunning beaches without the heavy infrastructure that affects more famous destinations.

The Albanian Riviera extends over 80 miles of coastline, from the district of Vlora in the north to Saranda in the south. Visitors can still find secluded coves without facing crowds of tourist boats.

Beaches are clean. Seafood is fresh and affordable. Locals are genuinely welcoming and not overwhelmed by mass tourism.

Destinations such as Ksamil, Saranda, and Dhërmi are now often compared to Greek and Croatian resorts, but with much more affordable prices.

Think of it as the Amalfi Coast 30 years ago.

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