TIRANA, February 16 – Minister of Tourism, Culture, and Sports, Blendi Gonxhja, said the by-laws for the Sponsorship Law will be ready by the end of this year. The law will enter into force in 2027. It aims to give more freedom to businesses that invest in sports.

The law “On Sponsorships in Albanian Sports” builds mainly on Law no. 7892 of 21.12.1994, as amended. It encourages private funding through tax incentives. Sponsors in football, basketball, volleyball, and other sports can deduct 15–20% from their taxable income.

Gonxhja highlighted football as the top sport for sponsorship. He said it offers the strongest promotion and return on investment.

The law will increase visibility and provide sponsors with more exposure through sports, especially football.

By the end of this year, all procedural and sub-law acts will be completed. Gonxhja explained that this process will organize applications and self-declarations for implementing the sponsorship law.

He added that relying only on state funds is impossible. The law will introduce new support formulas for sports, culture, art, shows, and international events. Gonxhja noted that this approach will also boost the economy and tourism.

/a.p./