An important event took place at the “Air Albania” stadium as part of the launch of the Sustainability Strategy by the Albanian Football Federation (AFF). This event, titled “Building Bridges through Football,” marks a significant step in AFF’s efforts to address complex challenges and influence societal improvement as a whole.

The new strategy presents AFF’s plan to tackle football-related issues by focusing on collaboration with all stakeholders in the football field. AFF President, Armand Duka, emphasized the importance of this strategy in his welcoming speech, expressing the aim to raise awareness and mobilize people to join AFF’s initiatives to impact their lives and society for the better.

Present at the ceremony were key figures from the political, sports, and international scenes, including the AFF President, the Minister of Health and Social Protection, representatives from UEFA, the UN, journalists, football personalities, and many others. This demonstrates broad engagement and support for this initiative.

In his speech, President Duka stressed that through football, AFF aims to collaborate to achieve concrete objectives of its strategy. He highlighted that today’s main challenges include improving the environment and respecting human rights, and that this strategy is a step towards addressing them.

Michele Uva, Director of Sustainability at UEFA, praised AFF’s initiative and called on the government and various organizations to collaborate to achieve the aims of this strategy. The Permanent Coordinator of the UN in Albania, Fiona Mccluney, added that football plays a crucial role in achieving sustainable development goals, promoting peace and justice.

Meanwhile, the UN Women representative in Albania, Michele Ribotta, emphasized the importance of cooperation with AFF to empower women’s roles in society. AFF’s Ambassador for Social Responsibility, Jonid Ferhati, expressed AFF’s support for social initiatives, including support for visually impaired individuals in football.

The “Building Bridges through Football” event marks a significant step towards sustainable goals and societal improvement as a whole. This is an inspiring example of different sectors collaborating to achieve a common goal – building bridges through football.

/k.s/