The Spanish newspaper El País highlights Albania as a rising Mediterranean destination that still preserves authenticity despite rapid tourism growth.

It describes Albania as no longer a secret, with the Albanian Riviera attracting more visitors each year and repeating mistakes seen in other Mediterranean hotspots.

The article emphasizes the country’s contrasts: turquoise waters, ancient cities, mountains, lagoons, and Ottoman-era towns.

It notes a mix of luxury resorts and communist-era bunkers along the coast, showing Albania’s layered history.

El País focuses on key destinations such as Durrës, the Cape of Rodon, Divjakë-Karavasta, Vlorë, Himara, Dhërmi, Saranda, and Ksamil.

It highlights both mass tourism growth in southern hotspots and quieter, less-developed northern and inland areas.

The newspaper also praises Albania’s cultural and historical heritage, including Butrint, Apollonia, Berat, and Gjirokastër, many of which are UNESCO sites.

Tirana is described as a dynamic, modern capital with a young, energetic atmosphere and strong cultural change.

Overall, El País says Albania’s appeal lies in its contrasts, authenticity, and balance between past and future, even as tourism rapidly expands.

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