UEFA–Nielsen: Football Remains the Most Popular Sport Among Albanian Children

Football continues to be the most popular and widely practiced sport among children in Albania, according to the “UEFA Grow Market Research” report by UEFA and Nielsen.
First, the study shows that 41% of children in Albania play football. As a result, football ranks first among all sports activities.
In comparison, volleyball follows with 22%, while swimming stands at 12%.
In addition, the report states that six in ten Albanian children have played football at least once. Participation remains especially high among boys. About 91% of boys have played football, while the rate reaches 36% among girls.
Moreover, the study highlights positive long-term growth. Compared to 2016, more children now take part in football activities. Currently, three out of five boys play the sport, and girls’ participation has also increased significantly in recent years.
Furthermore, around two-thirds of children play football in non-competitive environments. They treat it mainly as a social and recreational activity. This also supports their physical and emotional development.
Parental support remains very strong. According to the report, 94% of parents would allow their children to watch football on TV or online. In addition, 92% would take their children to watch an Albanian national team match.
Finally, the report shows that children mainly choose football for emotional and physical benefits. However, some children leave the sport due to lack of time or interest in other activities.
Overall, the findings confirm that football plays a central role in the lives of Albanian children and reflects the impact of football development programs across the country.
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