Albania presented itself as an attractive destination for foreign investment at the Berlin Process Business Forum, which opened with the panel “Investments in the Western Balkans.”

Laura Saro, Executive Director of the Albanian Investment Development Agency (AIDA), outlined the investment framework in Albania and the opportunities available for foreign investors.

In her speech, Saro emphasized structural reforms that created a stable and transparent business environment, making Albania increasingly appealing for foreign direct investment. She also highlighted AIDA’s role in facilitating procedures and guiding investors throughout the investment cycle.

Saro pointed to green transition as a priority sector, focusing on renewable energy. She stated: “Albania aims to generate 30% of its energy from solar and wind sources by 2030, becoming an important factor for sustainable development in the country and the region.”

She also stressed economic stability and Albania’s progress toward financial integration with the European Union through joining the SEPA system, a step that simplifies financial transactions and increases investor confidence.

The forum provides an important platform to strengthen economic cooperation in the Western Balkans and attract investment in strategic sectors.