TIRANA, November 7 – During the second day of the Tirana International Fair, panelists discussed Albania’s tourism potential and development initiatives.

Lira Pipa, Deputy Minister of Tourism, Culture and Sports, noted that Albania hosted 12 million tourists last year. She added that tourism numbers have tripled in ten years. She highlighted challenges and emphasized linking tourism with arts, culture, history, and sports.

Sofjola Kotelli, head of GIZ’s SRD program, said the program supports active tourism, including hiking, cycling, mountain biking, and water sports. She also highlighted agritourism and efforts to give Albanian culinary products a distinct identity.

Pervin Gjikuria, Secretary General of Himara Municipality, pointed out hidden tourism potentials. He noted that the municipality wants to develop year-round and religious tourism. He added that high-quality services remain a priority and expected significant progress within five years with support from the ministry and GIZ.

Majlind Lazimi, managing director at Horwath HTL Albania, stressed the need to map and market Albania properly. He observed limited public transport and noted that tour operators have extended the tourist season. He suggested expanding it to six months.

Armando Muça, Executive Director of Albanian Nights, explained that his company promotes local culture through songs, dances, and rituals. He noted that tourists who attend events are likely to purchase cultural heritage products, making it a profitable business.

Panelists also discussed Albania 2030’s national tourism strategy. They said infrastructure, vocational education, and incentives for emigrants will play key roles in development.

/a.p./