The General Director of the National Tourism Agency, Zana Çela, met with Khaled El-Enany, former Minister of Tourism and Antiquities of Egypt and candidate for Director-General of UNESCO. The Ambassador of the Arab Republic of Egypt to Tirana, Hassan Shawky, also attended the meeting.

During the discussion, Çela highlighted Albania’s ongoing transformation in the tourism sector.

In recent years, Albania has seen a sharp rise in international visitors. At the same time, the country has diversified its tourism markets and improved the quality of services.

From the crystal-clear coasts of the Ionian and Adriatic Seas to the impressive Alps in the north, from museum cities like Berat and Gjirokastër to green, traditional villages, Albania is emerging as a safe and authentic destination in the Mediterranean.

Moreover, Çela spoke about the government’s clear vision for sustainable tourism. This strategy rests on three main pillars: improving infrastructure and digital services, raising quality through training and standards, and promoting year-round tourism.

The goal is to go beyond the short summer season and develop other forms of tourism, such as cultural, culinary, mountain, and agrotourism.

According to Çela, these positive developments are no coincidence. Instead, they result from strong collaboration between institutions, entrepreneurs, and international partners.

Now more than ever, Albania needs to exchange experiences with countries that have a long tradition in tourism, like Egypt.

In response, El-Enany said that the Egyptian Tourism Authority is ready to work with Albania’s National Tourism Agency. He offered to share insights on two of Egypt’s most successful tourism promotion projects.

Meanwhile, the number of visitors from Egypt to Albania grew by 53% from January to May 2025, compared to the same period in 2024.

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