Albania and Italy strengthened their tourism ties. Zana Çela, Director General of the National Tourism Agency, met Italian Ambassador Marco Alberti in Tirana.

Letizia Fischione, Deputy Director of the Italian Agency for Development and Cooperation (AICS), and Michele Picariello Signori, Director of the Italian Trade Agency (ICE), attended the meeting.

They signed agreements and planned joint initiatives. Çela promoted Albanian destinations to Italian tourists. She launched the International Academy of Tourism and Hospitality with UNWTO.

Çela set goals to develop elite and sustainable tourism by 2030. She improved infrastructure plans, reduced seasonality, and protected cultural and natural heritage.

Ambassador Alberti praised Albania as an attractive destination. He highlighted coastal, mountain, rural, agro, and adventure tourism. He welcomed returning Italian visitors as a sign of growing trust.

From January to September 2025, over 1 million Italian tourists visited Albania. Italy leads as one of Albania’s top tourism markets.

The meeting concluded with a group photo at the “Red Chair” in the Italian Embassy. The photo raised awareness against violence toward women.

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