Tirana, October 31 – The Mediterranean Archaeological Tourism Fair opened in Paestum, Italy.

Albania participates for the first time through the Ministry of Tourism, Culture and Sports. The ministry partnered with Agenzia Italiana per la Cooperazione allo Sviluppo (AICS) Tirana.

This 27th edition showcases the National Archaeological Park of Bylis. The fair brings together experts, institutions, tour operators, and companies. They share ideas, projects, and new collaborations. At the same time, it creates business opportunities for operators.

The event promotes the Campania region and the archaeological parks of Paestum and Velia. It also aims to improve archaeological parks and museums. In addition, it highlights archaeological tourist destinations and encourages marketing.

The fair supports longer tourism seasons and increases economic opportunities and employment effects. It also focuses on using innovative technologies to offer a more immersive experience in archaeology and museology. Through the ArcheoVirtual program, the fair presents multimedia exhibits and digital solutions that transform how people experience heritage.

/a.p./