Albania is attracting more foreign tourists thanks to its unspoiled coastline, unique culture, and natural attractions.

From January to August 2025, the country welcomed around 9 million foreign visitors. That is 500,000 more than the same period in 2024. The figures confirm a growing trend toward sustainable, year-round tourism.

From the Alps to the long coastline, Albania offers a full tourism package for all types of travelers. Each year, the number of source countries continues to expand.

For World Tourism Day, Prime Minister Edi Rama shared a video showcasing Albania’s protected areas. He highlighted the Alpine peaks, lakes, lagoons, and the magical coastline, inviting tourists to explore the country.

International travel agencies have ranked Albania as one of the world’s most interesting destinations in recent years. The UN World Tourism Organization called Albania a tourism magnet. In 2024, the country led Europe and the world in tourism growth.

This year, the upward trend continues. INSTAT data shows 94% of foreign visitors come from Europe. Southern Europe accounts for 70% of arrivals, followed by Western Europe and Central/Eastern Europe with 11% each.

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