British tabloid The Sun has highlighted Durrës, Albania’s coastal city on the Adriatic, as one of the fastest-growing holiday destinations for UK travelers. According to new figures from travel platform Love Holidays, bookings for Durrës have skyrocketed by an astonishing 224% compared to last year.

While still considered a lesser-known destination, Durrës is gaining popularity for its affordability, expansive sandy beaches, Mediterranean climate, and a mix of cultural and historical landmarks. The city, often referred to as the “eternal city on the Adriatic” by Albania’s National Tourism Agency, offers a blend of modern seaside leisure and centuries-old heritage.

Visitors can enjoy the eight-kilometer Durrës Beach, dotted with bars, cafés, and seafood restaurants such as the acclaimed Cosmo. Accommodation remains budget-friendly, with hotels offering direct beach access and packages significantly cheaper than many other European hotspots. Drinks and dining are also accessible, with a beer costing just over £2 and a glass of wine between £1.70 and £3.

Beyond the shoreline, Durrës offers a wealth of attractions, including the Roman Amphitheatre, the Venetian Tower, the medieval city walls, and the central mosque. Wine lovers can visit local vineyards like Abai, while adventurers can try water sports such as jet skiing and parasailing.

Despite its growing international attention, Durrës remains less crowded than more established Mediterranean resorts, combining affordability with authentic charm — a mix that explains its rising appeal among British holidaymakers.

/a.p./