In Fishtë, entrepreneur Laureta Lemezhi develops the artisanal soap brand “Zadrima”. First, she uses local traditions as a foundation. She produces natural soap with ingredients from the region.

Next, she combines tradition with modern production methods. She uses olive oil, coconut oil, and medicinal plants. Then, she sources raw materials locally. Farmers provide olive oil, villagers collect herbs, and her family supplies bee products.

After that, she builds her business step by step. She starts by selling door to door and contacting shops in tourist cities. Moreover, she benefits from local agrotourism. Visitors discover her products and place orders.

In addition, she expands sales through postal delivery. She now ships products inside and outside Albania. Currently, she produces soaps, healing creams, and natural oils. Rosemary soap and herbal products are among the most popular.

Finally, she improves packaging to attract more customers. Her products reach both tourists and international buyers. Overall, her story shows how tradition and dedication create a sustainable business with strong local identity and export potential.

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