Albania now ranks among the countries with the highest number of tourists compared with its population size, Tourism, Culture and Sports Minister Blendi Gonxhja said.

According to Gonxhja, this achievement did not happen by chance. Instead, it resulted from years of investment in infrastructure, airport expansion, improved road networks, stronger international connectivity, sustainable promotion and higher service standards.

He said Albania has built a strong reputation as a competitive Mediterranean destination through continuous efforts and long-term development.

“Today, as Albania strengthens its identity on the international tourism map, every action that affects the country’s image of stability and security must be treated responsibly,” Gonxhja said.

Moreover, the minister stressed that tourism represents more than economic figures. It provides income for thousands of families, supports businesses, creates jobs for young people and remains one of the most dynamic sectors of the Albanian economy.

Gonxhja also highlighted the importance of balancing democratic rights with public responsibility.

He said citizens have the right to protest and express political views. However, he warned that actions creating perceptions of insecurity can affect tourists’ confidence, investor trust and businesses that depend on tourism.

Finally, Gonxhja said Albania needed years of reforms, investments and coordinated efforts to gain the confidence of international markets.

He described tourism as a national asset that requires protection, responsibility and cooperation from all public actors.

/a.c/