Tourism, Culture and Sports Minister Blendi Gonxhja said the beach model in Dhërmi offers a positive example for accessible tourism.

He said visitors can use an umbrella and sunbed free of charge if they buy something.

Gonxhja said the government focuses on affordable beach tourism and services for every budget.

He said Albania aims to offer fair prices and good quality. He added that authorities want a transparent tourism market that supports both businesses and local economies.

He said the country offers options for everyone. These include private beach stations, public beaches managed by municipalities, and untouched coastal areas with safety and hygiene standards.

Gonxhja also said Albania expanded public beach areas this season.

Authorities improved beach signs and introduced lower service fees in some areas. Institutions are also coordinating management throughout the tourist season.

He said Albania continues to strengthen its position as a welcoming tourism destination.

He added that businesses now focus more on long-term growth and sustainable tourism.

Gonxhja said nature, cleanliness and peace remain top priorities for tourism development across Albania’s coastline, lakes and rivers.

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