TIRANA, March 6 – Albania participated in ITB Berlin 2026 from 3–5 March at the “Albania All Senses” stand. Minister of Tourism, Culture, and Sports, Blendi Gonxhja, met Christoph Ploß, Federal Coordinator of the German Government for Maritime Economy and Tourism.

They discussed the German market for Albanian tourism. The talks focused on sustainable destination management, developing value-added tourism products, and promoting Albania in the regional tourism market. Gonxhja emphasized improving tourist experiences and extending the tourism season.

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