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Ibrahimaj: Innovation and digitalization key to preparing businesses for the European market

Today, Minister of Economy and Innovation Delina Ibrahimaj delivered a welcoming speech at the “Business 2030 – A Sustainable Future Made in Albania” conference. The event was organized by UNDP Albania, the Embassy of Sweden, and other international and Albanian institutions.

In her speech, Minister Ibrahimaj emphasized that businesses are the key drivers of sustainability and economic growth. Moreover, she highlighted their central role in Albania’s full integration into the European single market.

She noted that sustainability is no longer an abstract concept. Instead, it has become an operational necessity for Albanian businesses. Therefore, it forms a crucial part of the journey toward competitiveness and EU integration.

The minister also stressed the importance of practically applying the laws and standards Albania has adopted for EU integration. She described this as a concrete responsibility for all economic and business actors.

“We are at a decisive moment. The path is clear, and we are moving forward quickly with high ambitions. In addition, opening negotiation chapters shows that the standards and policies the government must implement are not just formal laws. Instead, they are concrete tasks that require real action on the ground,” she said.

Furthermore, Ibrahimaj announced the launch of a comprehensive program to prepare Albanian businesses for the European single market. The program will be detailed in the first quarter of 2026.

“We need a holistic approach that includes sector analysis, process modernization, higher standards, and youth preparation for market needs. Moreover, innovation and digitalization are key to achieving these goals,” she added.

The minister underlined that collaboration and the implementation of a detailed work plan are essential to turning challenges into success. In fact, this approach will strengthen Albania’s position in European value chains.

Finally, the conference features panels dedicated to key economic sectors, financing, and youth engagement. Its goal is to foster cooperation among the government, financial institutions, businesses, and academia.

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RTI