Tourism continued to show positive signs at the end of 2025.

According to a report published today by INSTAT, December saw a strong increase in visitors and overnight stays in accommodation facilities.

The total number of visitors rose by 27.2% compared to December 2024. Non-resident visitors increased by 47.6%. Resident visitors grew by 3.8%.

Overnight stays also increased. Total nights went up by 26.2%. Foreign visitors stayed 39.2% more nights. Residents stayed 8.7% more nights. These numbers show that tourists stayed longer and more foreign tourists arrived.

Non-resident growth appeared across regions. Non-coastal areas saw 37.2% growth. Hotels and similar accommodations recorded 47.6% growth. This shows a more balanced distribution of tourists beyond summer and coastal zones.

By country of residence, Italians made up 25% of foreign visitors in December 2025. Kosovo ranked second with 16%, and Germany third with 6%. France and the United States each contributed 4%. The remaining 45% came from other countries.

Hotel room occupancy reached 20.4%, up from 18.1% in December 2024. This reflects stronger demand for accommodation.

December capped a positive year for tourism. The sector reinforced its role as a main pillar of the national economy.

In 2025, Albania welcomed a record 12.5 million foreign visitors.

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