Finance Minister Petrit Malaj attended the high-level event “Sustainable Tourism for Employment, Livelihoods, and Development” during the 2025 Annual Meetings of the World Bank and the International Monetary Fund in Washington, D.C.

Ministers, policymakers, and international leaders discussed ways to leverage tourism — especially cultural and nature-based tourism — to create jobs, empower communities, and drive sustainable economic growth.

During a panel discussion with Genevieve Connors, Interim Global Director for Environment at the World Bank, Malaj highlighted Albania’s recent tourism growth. He emphasized the country’s transformation into one of the Mediterranean’s most dynamic destinations.

“In 2014, Albania welcomed just 3.6 million foreign visitors. By 2024, that number reached around 12 million. This growth boosted consumption, employment, and the economy, making Albania a unique and increasingly sought-after destination that reflects an authentic and sustainable Mediterranean experience,” Malaj said.

He also outlined the government’s vision “Albania 2030”, aiming to position the country as a leading sustainable tourism destination in the Mediterranean.

“Our goal is to transform Albania into a high-value, year-round destination. We will combine natural beauty, quality infrastructure, cultural authenticity, and green development. By 2030, we plan to generate 6.6 billion euros annually from tourism, doubling visitor stays while improving service quality and international recognition,” Malaj explained.

The government will support this ambition with ongoing investments in digitalization, infrastructure, and workforce training, ensuring growth is inclusive, environmentally friendly, and aligned with national development strategies.

Malaj also stressed the importance of strategic international partnerships, particularly with the World Bank, which play a key role in supporting Albania’s reforms and ensuring sustainable economic growth.

This vision positions Albania to become a top Mediterranean destination while promoting sustainable development, job creation, and cultural tourism.

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