Albania continues to attract international attention as a top tourist destination. The Spanish newspaper “Mallorca Diario” highlighted the country following the FITUR 2026 International Tourism Fair in Madrid.

Minister of Tourism, Culture, and Sports Blendi Gonxhja spoke with the media, presenting Albania’s vision for sustainable tourism development, improving service quality, and expanding partnerships with international operators.

According to Gonxhja, this recognition confirms the growing interest in Albania as an authentic, competitive destination with high future potential.

At FITUR 2026, Albania’s stand drew strong attention from visitors and tour operators worldwide, reflecting the country’s rising profile in the global tourism market.

Statistics from INSTAT show that 12,466,038 foreign visitors traveled to Albania last year, marking a 6.6% increase from 2024 and confirming the country’s upward trend as a preferred destination.

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