An international journal, Tourism and Hospitality (MDPI, impact factor 3.7), has published a comprehensive study on technological readiness in Albanian hospitality. The Academy of Sciences congratulated academician Kozeta Sevrani, along with the institutions and partners involved.

“This achievement not only advances research, but also builds new bridges between policy, industry, and universities,” the Academy said.

The study covers 1,821 licensed hotels and accommodation structures. It is the largest empirical and statistical contribution on this topic in Albania. The findings shape not only the country’s tourism image but also policymaking, investment strategies, and academic–industry cooperation at regional and global levels.

The project is a partnership between the Faculty of Economics at the University of Tirana, INSTAT, AKSHI, and industry actors. It shows how academia, the state, and business can generate evidence for economic development and global competitiveness.

Results highlight strong readiness to adopt AI in hotels, but financing remains a barrier. Only 37.2% of businesses use property management systems (PMS). Fewer than 10% apply advanced tools such as chatbots, revenue management, or automation systems. Still, 75% view smart technologies as key to efficiency, energy savings, and better customer experience.

The study identifies three business types: Technology Leaders (17.7%), Selective Users (43.5%), and Skeptics (38.8%). Current applications include cleaning robots, smart door keys, security cameras, energy-saving sensors, and online customer communication. These tools link hotel services with tourism and travel platforms.

A second phase of the study is underway. It focuses on customer expectations and experiences with smart technologies. The research aims to provide policymakers and industry with data to align Albanian services with international standards of digital and sustainable tourism.

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