TIRANA, January 26 – Tourism, Culture and Sports Minister Blendi Gonxhja met Marga Prohens, President of the Balearic Islands, during the Fitur 2026 international tourism fair in Madrid.

They exchanged experiences on sustainable tourism development, destination management, and cultural promotion, aiming to strengthen inter-institutional cooperation and share best practices.

Meanwhile, several official and bilateral meetings took place at the Albanian stand with senior institutional representatives and executives of leading international tourism and investment companies.

Gonxhja said the discussions included meetings with KPMG, LeadPro Advisors, Transat, IMC, Grupo Pinero, and THB Hotels, focusing on strategic investment opportunities, project structuring, long-term partnerships, and concrete interest in the Albanian market.

The Albanian stand attracted strong attention from visitors and industry professionals. Attendees explored the country’s tourism offerings through virtual reality experiences, tastings of traditional products, live artistic performances, handicrafts, and elements of Albanian hospitality.

Albania promoted itself as an all-season, authentic, and inclusive destination, aiming to expand its international presence and strengthen its image as a high-potential tourism market.

/a.p./