Velipoja Beach continues to rank among Albania’s most popular summer destinations, attracting large numbers of domestic and international visitors.

Stretching for more than 14 kilometres, the beach has welcomed thousands of holidaymakers this tourist season. The expansion of public beach areas and improved coastal management have further boosted visitor numbers.

Prime Minister Edi Rama shared images of the lively beach, filled with visitors on a sunny July weekend.

Velipoja stands out for its crystal-clear waters, wide sandy shoreline and natural beauty. Located about 30 kilometres from Shkodër, it combines the Adriatic Sea with forests, lagoons and nearby mountains, creating a unique landscape.

The beach is also known for its therapeutic sand, while visitors can enjoy swimming, fishing and other outdoor activities.

In recent years, new hotels, resorts and holiday homes have transformed Velipoja into a modern seaside destination, offering improved services while preserving its natural appeal.

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