Prime Minister Edi Rama shared impressions of foreign visitors at Albania’s stand at the FITUR International Tourism Fair in Madrid. Visitors from Spain, China, Puerto Rico, Morocco, Italy, and other countries explored Albania’s natural beauty and cultural heritage.

First, Albania showcased traditional crafts, flavors, and drinks, offering an experience for all senses. Visitors expressed strong interest in exploring Albania’s culture, crafts, music, and historic cities like Berat.

A visitor from Puerto Rico called the Albanian stand “wonderful” and praised the traditional cocktails and products. He visited Albania before and plans to return this year. Meanwhile, a visitor from China admired the wool craftsmanship and colors, highlighting the hospitality, food, and drinks. She said the stand motivated her to visit soon.

Similarly, a visitor from Morocco noted similarities between Albanian cultural attire and Moroccan traditions. He said the stand reminded him of family and home and expressed interest in visiting Albania for the first time. An Italian tourist praised an off-road motorcycle tour through southern and central Albania, highlighting Vlora, Lake Pogradec, Tirana, the terrain, coastlines, and cuisine.

Finally, Prime Minister Rama stressed that the international interest at the stand shows Albania’s growing appeal as a tourism destination. FITUR 2026 is an important opportunity to promote Albanian tourism, strengthen cooperation with tour operators, and attract more foreign visitors.

According to INSTAT, 12,466,038 foreign citizens visited Albania last year. This marks a 6.6% increase from 2024, confirming the country’s growing status as a top tourism destination.

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