TIRANA, January 23 – Albania is taking part in the International Tourism Fair FITUR in Madrid, Spain. The country has participated in the event for several years.

At the fair, Albania presents itself under the slogan Albania All Senses. The presentation promotes tourist destinations, authentic products, and the full range of tourism services.

Earlier today, Prime Minister Edi Rama shared images from the fair on social media. He described the event as the first major annual meeting for global tourism professionals.

According to Rama, the fair is attracting strong interest from foreign agencies. He said Albania is drawing exceptional attention from international markets as an authentic, year-round tourism destination, in an event that brings together more than 160 countries and over 10,000 companies.

Meanwhile, the five-day fair is hosting tourism professionals and decision-makers. It is also welcoming visitors interested in learning more about international destinations and tourism offers.

Currently, Albania is experiencing strong growth in tourism. The sector is becoming one of the most dynamic contributors to the national economy.

In addition, rising tourist flows, infrastructure investments, and alignment with international standards are strengthening Albania’s position as a competitive destination in the region and beyond.

/a.p./