TIRANA, November 11 – Albania spoke at the 26th UN World Tourism Assembly in Riyadh. The country stood out among 160 participating nations.

Minister of Tourism, Culture, and Sports Blendi Gonxhja highlighted key achievements. Albania improved the visitor experience and extended the tourist season. The ministry diversified tourism beyond coastal areas. Rural regions and local communities gained new opportunities.

Albania adopted international sustainability standards. The government created smart destinations. Real-time data helps manage visitor flows and protect natural and cultural resources.

Gonxhja stressed the role of artificial intelligence. AI shifts tourism from volume to quality. It improves data management, protects heritage, fights informal activity, and boosts economic growth.

Citizens use public services through the e-Albania platform. Transparency and efficiency increased in all institutions. Artificial intelligence integrates strategic sectors, including tourism.

The ministry also develops human capital. Training programs cover hospitality professionals, artisans, and cultural workers. Technology improves service quality, efficiency, and innovation.

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