TIRANA, May 29 – Albania is rapidly transforming from a hidden Mediterranean gem into one of the region’s most attractive tourism destinations. Tourism, Culture and Sports Minister Blendi Gonxhja outlined the strategy in an interview for Collection magazine. He said the country now focuses on higher value tourism. He added that the aim is stronger economic impact for local communities.

Firstly, Gonxhja said tourism growth results from a structured national strategy. He pointed to infrastructure upgrades and international promotion. He also highlighted improved service quality across the sector. In addition, he said airport expansion has strengthened air links with European markets. He noted that road investments have improved access to coastal and inland destinations. Meanwhile, international hotel brands are raising service standards in Albania.

Secondly, he said Albania is increasing its global visibility. He referred to participation in ITB Berlin and FITUR Madrid. As a result, Albania is positioning itself as a competitive Mediterranean destination. At the same time, policy is shifting toward sustainable and year-round tourism.

Turning to air connectivity, Gonxhja said Tirana International Airport processed around 12.5 million passengers in 2025. He said the airport now connects Albania with more than 100 destinations. Furthermore, he highlighted long-haul routes, including Canada. He also said direct flights to New York are expected soon. In parallel, he pointed to the planned Vlora International Airport as a key development for the south.

Looking ahead, he said infrastructure projects will support tourism diversification. He mentioned rail modernisation and marina development. In addition, he said tourism will expand into culture, nature and sports. Finally, he underlined workforce training, sustainability and economic diversification as pillars of the “Albania 2030” vision.

/a.p./