Albania will present its tourism potentials through a high-level agenda organized by the Ministry of Tourism and Environment at the “Fitur” International Fair in Madrid, which is held from January 24 to 28.

Prime Minister Edi Rama will also participate in the opening ceremony of the Fair with an agenda of meetings with high representatives of the tourism sector, which also includes the Secretary General of the World Tourism Organization, Zurab Pololikashvili.

Prime Minister Edi Rama shared on social networks the promotional spot of Albania’s participation in this fair.

“Albania starts international promotion as a unique tourist destination by participating in the giant tourism fair “FITUR Madrid” from January 24 to 28, to present the rich touristic diversity, an oasis of small paradises and spiritual hospitality that stands proudly in front of global tourism,” emphasized Rama.

During the days of this international tourism fair, in addition to presenting the diversity of Albanian tourism offer among 152 participating countries, high-level meetings will also be held between Minister Mirela Kumbaro and representatives of the Ministry of Tourism and Environment with ministers and state dignitaries of tourism and environmental issues, representatives of private business and the tourism industry.

Minister Kumbaro will hold meetings with the Minister of Tourism and Trade in Andorra, Jordi Torres Falco, as well as with the Minister of Foreign Affairs, European Union and Cooperation of Spain, Jose Manuel Albares.

Also, Minister Kumbaro will discuss issues of tourism and the environment in meetings with the Secretary of State for Environmental Affairs Hugo Moran Fernandez and with the Secretary of State for Tourism, Rosana Morillo.

The promotional spot of the Albanian stand was also published on social networks by Minister Kumbaro.

“With a high-level agenda and many meetings with tour operators and representatives of the tourism sector in our “house” decorated with great dedication by the staff of the Ministry of Tourism and Environment, we present in this International Fair the rich tourist diversity, an oasis of small, local paradises of spiritual hospitality that stands proudly in the face of global tourism, all to be discovered”, said Minister Kumbaro.

Albania presents in this important event for tourism, its model of tourism diversity under the framework of sustainable development and in harmony with the environment. Under the slogan “Albania, all you need is here”, Albania aims to attract visitors through the example of positive and sustainable practices in tourism that promote natural tourism destinations, local producers, ancient traditions, artisanal products and spiritual hospitality.

During 2023, Albania hosted 87 thousand Spanish visitors, while the well-known Spanish media “El Debate” has announced Albania as the ‘trending destination’ for 2024, raising expectations for the attraction of visitors from this country.

/a.p./