Albania is showcasing its culture, traditions and digital innovation at the World Travel Market London 2026, held from November 3 to 5 at ExCeL London in the United Kingdom.

Prime Minister Edi Rama has shared images of the Albanian stand, which brings together tourism, handicrafts, gastronomy and digital experiences. The presentation aims to highlight the country as a destination for every season.

The fair offers opportunities to connect with international tour operators, travel agencies, investors and tourism professionals. This year’s event has attracted more than 46,000 participants, over 4,000 exhibitors and representatives from more than 180 countries.

Albania aims to expand international partnerships and promote tourism beyond the summer season. Its offer includes cultural, nature, mountain, culinary and adventure tourism.

The event also provides a platform to discuss industry trends, including sustainable tourism, technological innovation and demand for authentic travel experiences. Albania’s participation seeks to strengthen its visibility and competitiveness in the global tourism market.

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