Albania will present its tourism potential at World Travel Market London 2026, one of the world’s leading international tourism events. The fair will take place from November 3 to 5 at ExCeL London in the United Kingdom.

Minister of Tourism, Culture and Sport Blendi Gonxhja said the event offers an important opportunity to promote Albania’s natural beauty, cultural heritage, hospitality and unique tourist experiences. It will also help the country build new partnerships with tourism professionals and international business operators.

Albania aims to attract tour operators, travel agencies, investors and other key players in the global tourism industry. The event will also create opportunities for business meetings, cooperation and new investment partnerships.

World Travel Market London brings together tourism professionals, companies and decision-makers from around the world. The 2026 edition is expected to welcome more than 46,000 participants, over 4,000 exhibitors and representatives from more than 180 countries.

The programme will also address major developments in the travel industry, including sustainable tourism, technological innovation, changing travel preferences and authentic tourist experiences.

Albania’s participation comes as the country seeks to strengthen its position in the international tourism market and attract visitors throughout the year.

Beyond its traditional summer offer, Albania will promote cultural, natural, mountain, culinary and adventure tourism. The aim is to present the country as a diverse destination with experiences for every season.

Through its presence at this major international event, Albania hopes to increase its visibility, expand international cooperation and attract new visitors and business partners.

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