At a national conference with journalists and experts, Armela Krasniqi, Chairwoman of the Audiovisual Media Authority (AMA), emphasized the key role media can play as a catalyst for gender equality. She presented detailed data on gender representation in the Albanian audiovisual market. Krasniqi also highlighted technological and economic developments that have shaped the sector.

Krasniqi stressed the value of AMA’s annual analytical bulletin. She said it has become a crucial transparency tool for media operators.

“As the regulator, I shared data to show where we are and where the media stands today. The audiovisual market in Albania has evolved significantly, reflecting economic changes and, more importantly, technological shifts. AMA publishes an annual analytical bulletin, which guides operators and promotes transparency. All media companies submit staff data, and the bulletin provides a clear picture of market trends and conditions,” Krasniqi said.

Analyzing data for 2022, Krasniqi noted that overall gender balance remains unequal. On television, 61% of employees were men, while women made up 39%. However, among television journalists, the balance shifts to 51% women and 49% men. This shows a clearer equilibrium in active journalism roles.

The same trend appears in radio. Overall staff included 40% women and 60% men. Among radio journalists, women represented 52%.

According to Krasniqi, these figures show that women are well represented in journalism. Yet broader media structures and senior positions remain male-dominated. She called for more attention to gender equality across all levels of media.

“In 2022, men continued to dominate overall staff, especially in television, where women were only 39% of employees. Among TV journalists, the ratio shifts to 51% women and 49% men. This indicates that women are more present in active journalism roles, while men dominate broader structures. Radio shows a similar pattern: overall staff was 40% women, but female journalists reached 52%,” Krasniqi explained.