“Daily Express”: Albania, the tourism surprise rivaling popular Mediterranean destinations

Albania is gaining increasing attention in the British tourism market, promoted as the “Maldives of Europe” thanks to its stunning beaches, crystal-clear waters, and more affordable prices compared to traditional Mediterranean destinations, writes Julie Delahaye in the British media outlet Daily Express.
Full article below:
A country that’s roughly three hours from the UK has been tipped to be ‘Europe’s answer to the Maldives’ thanks to its unspoiled white sand beaches, lush green backdrops and over 300 days of sunshine. In recent years, Albania has become an emerging holiday hotspot, with tourists sharing plenty of enviable images of sun-soaked beaches and sunset cocktails on social media, causing an increase of interest.
One particular highlight is the coastal village of Ksamil which is famed for its crystalline waters and sandy coves, as well as a handful of islands. Unsurprisingly, more Brits are considering Albania for their summer breaks, and heading to travel agents for top tips – but the experts are cautioning that Albania is just at the start of its journey as a tourism destination, so manage your expectations if you are planning a trip.
“Albania was supposed to be the 2026 or 2027 destination of the year, but I think it’s going to take another couple of years for it to really take off,” travel agent Amanda Mollentze, from Triangle Travel, told us exclusively. “It is beautiful. One of our staff members went there on a family trip and absolutely loved it. I think it’s an up-and-coming destination”.
She believes that Albania is still “the unknown” when it comes to what package holidays could look like, and that “it is going to take a little bit of time for people to be confident about going there”, as “it’s never really opened its doors to tourists until now”.
Still, she thinks Albania is tipped to follow in the footsteps of the likes of Malta, Montenegro, Kazakhstan and Uzbekistan, all of which have enjoyed an influx of tourism in recent years, and put in stronger infrastructure to cope with the demand.
https://www.express.co.uk/travel/articles/2218844/travel-agents-europe-maldives-holidays/amp




