The natural beauties of Albania, from the north to the south, will be showcased at the International Tourism Fair “Fitur” in Madrid over the next two days.

The Minister of Tourism and Environment, Mirela Kumbaro, shared a promotional video for Albania’s participation in the fair on social media today, which will be held from January 22 to 26.

Minister Kumbaro stated, “We are ready for ‘Fitur 2025.’ We are presenting Albania as a tourist destination at this global tourism fair in Madrid, a tradition now, but each time with a new image, fresh emotions, and experiences that our country, with its wild nature but warm hospitality, offers.”

“Beautiful beaches, majestic peaks, rich biodiversity, water sports, and idyllic farms… from the moment the sun rises in the Alps to when it sets over the Adriatic, Albania is filled with sensations, tastes, and colors. This is how we will present ourselves to more than 9,000 exhibitors at the fair, in high-level meetings, and to the general public at ‘Fitur 2025’ starting tomorrow,” Kumbaro added.

Under the slogan “Albania, All Senses”, Albania aims to attract visitors through examples of positive and sustainable tourism practices, promoting natural tourism destinations, local producers, ancient traditions, handcrafted products, and heartfelt hospitality.

Albania also participated in last year’s “Fitur” in Madrid, where it drew thousands of visitors to its booth, sparking interest in visiting the country.

/a.c/